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Entrepreneurs thrive when surrounded by a team, a Wolfpack.


We are a Singapore-based venture firm focused on helping early-stage Asia Pacific (APAC) startups reach customers with smarter media and experience-first strategies.


It’s time for a fresh approach to direct to consumer (D2C) startups.


We aim to be the venture partner of choice for ambitious startup founders in the consumer goods, leisure and media sectors, who are looking for strategic capital to drive growth in nuanced markets across Southeast Asia and Australia.

The Wolfpack Fund Management was incorporated in April 2020, and was granted a CMS license from the Monetary Authority of Singapore in July 2020. 



Consumer, Media and Leisure sectors are ready for disruption. We act as strategic investors driving growth linking our portfolio companies in a synergistic ecosystem. 




CONSUMER GOODS: Beauty & Luxury, Product Innovation, Platforms & Solutions.

LEISURE: Experiential Events, Online & Offline Events, Partnerships.

MEDIA: Original Content, Content Platforms, Content Distribution.  


The Wolfpack Fund Management aims to focus on culturally exciting sectors and grow portfolio companies by:


Providing top level access to key markets in SEA


Increasing distribution in an accelerated manner


Building capability

and human capital


Providing strategic investment for horizontal growth

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We actively network in our industries of focus with the main influencers and movers to find opportunities before our competitors. We have been recommended into every deal we’ve executed so far.

The-Wolfpack is always on the hunt for new investments. We are able do this as our compliance structures and processes have been designed around empowering our team. When a member of the pack discovers a fresh target, they will always have an opportunity to present it to the team.

People are still drawn towards businesses that build towards higher-quality engagements. There is a real business advantage for D2C brands who’ve recognised this shift and know how to act on it. With The-Wolfpack, our founders know that we are in this for the long-haul and are ready to support their journey. Our portfolio companies will know that our rolodex will never be closed to them.”

– Simon

Investors want to be in sectors that are unique & sexy. Traditional sectors are getting convoluted and overly competitive. To be successful in retail, fashion, media, content and leisure, you need operational experience and network. Investors must be prepared to roll up their sleeves in order to make investments successful ”

 – Kok Chin (KC)

We invest in sectors where we built our careers - our operational ‘know how’ and network allows us to empower founders to take their business to the next level. Founders choose The-Wolfpack because they can count on us to give strategic input and support their vision. We are not your traditional VC, we want to be involved in the business and we want to be engaged wherever possible”

– Jin Wei

In the Woods




Simon has 15 years of experience in the early stage investment, intellectual property (“IP”) development and commercialisation sector. Simon has now launched 2 successful investment ventures, one which he helmed working with Jin Wei for 5 years at WPP group’s GroupM in APAC and one for the Lane Crawford Joyce Group out of Hong Kong. Simon has financed over 4000hrs of content including the likes of Masterchef & Got Talent in Asia. He has also invested into a number of early stage direct-to-consumer brands through the ‘ai love’ investment vehicle. 


KC has known Jin Wei and Simon for a number of years providing strategic counsel on a professional and personal basis. He has over 18 years of experience in the construction field as a Director of Sunray Woodcraft Construction. KC has a flair for creating & bringing to life concepts in the leisure and entertainment space. The last 10 years has seen KC oversee numerous iconic projects including Marina Bay Sands hotel (2010), Raffles hotel (2018), Raffles hospital (2017), the offices of the Singapore Tourism Board (2011), F1 suites (2017/18), Suntec City (2014) to name a few.


Jinwei has 15 years experience in the Sports, Entertainment and Lifestyle sector – Most recently leading APAC for a global leader in the industry Endeavor/IMG. Prior to his time at IMG, Jinwei worked alongside Simon at the world’s leading media investment company WPP/GroupM. In the course of his career, Jinwei worked with market leaders such as CP Group, Lexus, HSBC, Indosat, Shell, Unilever, Prudential and many others. His extensive commercial background across the region lays the foundation for an in-depth view of the Asian landscape and its opportunities.



Chief (Human Capital)

Charlie has a decade of experience consulting to investment firms and running investments from deal origination to execution. With deep experience in organisational development and human capital strategy his focus is on helping businesses that have taken on funding mitigate risk as they grow. He has also consulted to many Blue Chip companies such as Alibaba, Lazada and Dyson.


Head Of Special Projects

As a sales and communications specialist, Iqbal has enjoyed a multifaceted career within the sports, events and entertainment industry. He has been involved with platforms such as The Asian Tour, HSBC Women’s World Championship, Real Madrid Football Club, Juventus, La Liga, The Color Run, Esports etc. and thus is well versed in working alongside rights holders to execute commercial strategies across the region.   


Head of Administration

As the Mother of Wolves, Sarabelle is primarily responsible for the seamless running of the office, team operations, HR, and finance. Having worked across world-class global events previously such as the Singapore Grand Prix and the WGC-HSBC Champions, she is also experienced in client account management with international brands including Lexus, Singapore Airlines, UnionPay, CP, Mazda, Jaguar and more.


Head of Investments

Akil has 15 years of diverse work experience across industries such as venture capital, tech, consulting and consumer products; playing cross functional roles across investments, finance, marketing and operations. Akil is passionate about helping entrepreneurs; in his previous role in early stage investing he was pivotal in fund raising for portfolio companies and helping founders scale their businesses. Akil is a CFA Charterholder, with an MBA in marketing and a certified D&B professional in Advanced Financial Modelling.


Compliance & Finance Manager

Ashnee has experience in the Compliance sector- reviewing AML/ KYC Regulatory requirements, creating and implementing SOPs for transaction, monitoring and retail onboarding of clients. She has conducted and performed the required KYC/ CDD screening of clients and quality assurance to the prevailing MAS requirements of both retail and corporate profiles. She has led and mentored an India-based team for KYC training to onboard retail clients as per local regulatory requirements.


Creative Lead

Melvin has helped establish the Marketing & Brand Solutions team for the APAC region of Endeavor/IMG and worked closely with key stakeholders globally, creating unique experiences and events. Along with a strong advertising background, he provided revenue-driven creative solutions and guidance for international brands, through stunning visuals, fresh design, content and activation ideas, strategic campaigns and more.

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46 Kim Yam Road, #03-24

The Herencia, Singapore 239351