Press Release

The viral food creators are stepping out from behind the screen and into Singapore’s dining scene. Singapore’s dining scene thrives on reinvention. From beloved hawker classics to boundary-pushing tasting menus, the city has built its reputation on an appetite for new ideas. Now, The Meatmen Group is bringing its own take to the table with the launch of Rice, marking the viral YouTubers’ first move into the physical dining world. Located at Republic Plaza in Raffles Place, Ri

Here’s somewhere new you can go for all things rice in the CBD: It’s a restaurant that’s actually named Rice, and it’s found in Republic Plaza. This new F&B concept shares the space with Rasa Space, a cult-favourite event and party spot, with Rice running the food program, while Rasa Space continues to stir up the drinks! Photo: Evan Mua/HungryGoWhere The most interesting thing about Rice @ Rasa Space, however, is that it’s actually a concept by The Meatmen Group. If that doe

The Dashi Laksa Seafood Pao Fan is one must-try dish on Rice.'s menu. PHOTO: AsiaOne/Melissa Teo Fans of The Meatmen Channel can now taste their creations in real life at their new eatery Rice., which officially opened at Republic Plaza on Thursday (March 26). Despite serving up dishes to the public, the folks at The Meatmen Channel and The Wolfpack told AsiaOne that they don't consider Rice. as a F&B establishment. "We're trying to disrupt the F&B space," said Stanley Phua,

Photograph: The Meatmen Group | rice. by the Meatmen Group The Meatmen Group, the Singapore media company behind viral recipe videos and F&B consulting, is stepping into the physical world with its very first restaurant, rice., now open inside lifestyle and music venue Rasa Space. You may know the group from The Meatmen Channel on YouTube, known for cooking up local dishes like Singapore chilli crab, har cheong gai, and min jiang kueh. The group has since grown into a multi-h

The new concept is located at Republic Plaza's Rasa Space and has a menu inspired by rice. PHOTO: Instagram/Ricekitchen.co If you've been salivating over the Asian dishes featured on The Meatmen Channel, you can now get a taste of the food in person. The folks behind the YouTube channel have opened Rice, a new F&B concept in the heart of the Central Business District at Republic Plaza. The eatery officially launches on March 26. When asked why they decided to open a rest

This acquisition marks the latest in The Wolfpack Group’s continuous effort to grow brands and connect communities across Southeast Asia    Singapore, 25 February 2026 — The Wolfpack Group , a venture-focused platform turned multi-pronged ecosystem, today announced the acquisition of The Meatmen Group , a full-service marketing and IP agency with offices in Singapore and Malaysia. This acquisition marks a significant step in The Wolfpack’s regional strategy to acquire and enh