The Wolfpack Group Enters 2026 With The Acquisition Of The Meatmen Group in Singapore and Malaysia, Further Strengthening Regional Expansion Strategy

This acquisition marks the latest in The Wolfpack Group’s continuous effort to grow brands and connect communities across Southeast Asia 

 Singapore, 25 February 2026 — The Wolfpack Group, a venture-focused platform turned multi-pronged ecosystem, today announced the acquisition of The Meatmen Group, a full-service marketing and IP agency with offices in Singapore and Malaysia. This acquisition marks a significant step in The Wolfpack’s regional strategy to acquire and enhance the reach of brands and experiential activations in Southeast Asia.

This acquisition highlights The Wolfpack Group’s approach to acquisitions as a way to connect its ecosystem—strengthening in-house capabilities, enhancing collaborations across its platforms, and unlocking significant shared expansion opportunities. By combining strategic capital with commercial, operational, and financial expertise, The Wolfpack Group has laid the foundation of a synergistic network that stays ahead of market trends and ever-changing consumption patterns.

As the Group has scaled, there has been a growing need for deeper operational integration and in-house capabilities to support expansion, innovation, and long-term brand-building.

“What drew us to The Meatmen was how naturally they fit within the The Wolfpack ecosystem. It’s a brand built on trust and a strong community, with a clear ability to engage audiences through content and connect across a broader network of platforms and consumer touchpoints. That alignment made this an easy decision for us,” said Jin Wei Toh, CEO of The Wolfpack Group.

“This acquisition enables us to empower our partners and portfolio companies to move faster, stay aligned, and build more consistently while benefiting from our shared infrastructure and learnings from the Group’s audiences and platforms.”

In this ecosystem, The Meatmen Group will continue servicing clients across Southeast Asia through its agency and growing its content creator platform, The Meatmen Channel, as well as integrating further with other platforms under The Wolfpack Group. Drawing from its expertise working with brands across food, FMCG, hospitality, hotel, event, and fashion industries, The Meatmen Group is primed to enhance The Wolfpack Group’s strategic growth in the region for IP development and support for portfolio companies.

“Our collaborative step forward opens new ways for us to continue creating experiences and building communities for brands in Southeast Asia. Our goal has always been to find new ways to help our clients reach new audiences that can directly benefit from their products. This acquisition enables our networks to connect and cross-pollinate, utilising our data-driven, one-stop solutions to help brands scale up and develop deeper ties around the region,” said Stanley Phua, CEO of The Meatmen Group.

This year, The Wolfpack Group aims to expand its physical presence in Southeast Asia through the extension of its owned IPs like Gastrobeats, a festival dedicated to celebrating local culinary and music talents and EPIC World Championship, the world’s biggest amateur pickleball tournament, and the development of retail and community spaces in Singapore.

“This acquisition sets the tone for 2026,” said Toh. “With The Meatmen Group working alongside us, we’re positioned to scale quickly and convert that momentum into sustained growth while deepening our relationship with quality partners like The Meatmen Group. Through it all, we remain opportunistic and disciplined, focused on businesses that are strategically aligned, founder-led, and able to add value to the broader ecosystem across consumer, lifestyle, and platform-driven verticals.”

For more information about The Wolfpack Group and its expansion in Southeast Asia, read more on our website or connect with The Group on LinkedIn.

About The Wolfpack Group 

The Wolfpack Group began as a venture-focused platform and has since evolved into a multi-pronged ecosystem dedicated to accelerating the growth of community-centric brands and businesses. By combining strategic capital with commercial, operational, and financial expertise, The Wolfpack Group has and continues to build a symbiotic network that stays ahead of market trends and evolving consumption patterns.

The Wolfpack Group approaches acquisitions as a way to deepen and connect its ecosystem, strengthening in-house capabilities, enhancing collaboration across its platforms, and unlocking shared growth opportunities. By partnering with businesses that complement its existing portfolio and expertise, The Wolfpack Group aims to create long-term value through integration, scale, and collective market insight rather than standalone expansion.

About The Meatmen Group 

The Meatmen Group is a dynamic and innovative content creation powerhouse, specialising in digital and on-ground marketing strategies. From mouth-watering recipes to engaging story-led content, The Meatmen Group has built a strong online presence through The Meatmen Channel’s various digital channels, including YouTube, Facebook, and Instagram. The Meatmen Group’s portfolio includes USMEF, Eu Yan Sang, Hilton Kuching, Kimpton Naluria, Lamb Weston, Bord Bia, and more.

For Press Enquiries, please contact:

Anna Loi 

Publicist 

anna@themeatmen.sg 

+65 8833 5293 

The Meatmen Group

Grace Lee 

Publicist 

grace@themeatmen.sg 

+65 9636 8694 

The Meatmen Group